BBA Digital Marketing | Ana G. Mendez University

BBA Digital Marketing

Bachelor of Business Administration in Digital Marketing

The Bachelor of Business Administration in Digital Marketing covers the latest trends in online marketing applied to the business world and to the digital transformation of companies. The student will be trained to be able to achieve company objectives by executing a digital marketing plan, in addition to obtaining information about the audience and the industry through market research, maximizing the use of search engines. The historical evolution of the digital world and its different components are studied, including the integration of the most influential social networks today. The student will be able to integrate digital marketing tools as part of the marketing strategies, seeking to learn how to create profitable strategies, from planning, execution, analysis, and optimization.

Employment Opportunities

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Admission Requirements

General Admission Requirements

  1. The applicant must provide evidence of a standard high school diploma or its equivalent.
  2. Applicants who have completed previous college level coursework must provide evidence of a standard high school diploma or its equivalent and an official transcript from the transferring institution (this means a document issued by the institution which includes an official seal, generally with a stamp stating “official transcript”).
  3. If the applicant is enrolling in a bilingual program, before enrolling in any course, the applicant may be required to take a language proficiency assessment. Please refer to the AGMU Placement Protocol and the Transfer Credit Policy.
  4. Applicants that do not meet one or more of the above-mentioned requirements can apply for admission. They will be interviewed by the Campus Director or his designated representative). The Director or his authorized representative will determine if the applicant can be admitted. Additional requirements may apply to specific academic programs including but not limited.

Every applicant to the AGMU can demonstrate compliance with the admissions requirements related to prior academic experience and/or achievement by presenting the original of any of the following documents:.

  1. Evidence of previous credits, courses or studies documenting graduation from secondary school
  2. A General Education Diploma (GED) or other diploma or graduation document
  3. Certification prepared by a secondary institution, agency recognized by the US Department of Education, or appropriate government agency, board, etc. confirming completion of secondary school or equivalent
  4. Grade report prepared by a secondary institution, agency recognized by the US Department of Education, or appropriate government agency, board confirming completion of secondary school or equivalent
  5. Applicants should present one or more of the original documents to the authorized institutional officer. The officer shall examine the document(s) to corroborate, in his best judgment, that it is original and has no visible alterations. If the applicant cannot leave the original document for his admission record, the officer will make a copy and certify with his initials that it is a copy from the original.


On-Campus

English & Bilingual

8 Weeks


Online

English & Spanish

5 & 8 Weeks